Another morning, or maybe itâs the afternoon. The light coming through the grime on my window doesnât much care about the clock. It just slashes across the room, illuminating a graveyard of cigarette butts and the half-empty glass of whiskey sweating on the table next to my keyboard. My head feels like a construction site where the foreman lost the blueprints and the crew decided to improvise with jackhammers.
And then I read the news. Mattel and OpenAI. Barbie and the godhead of artificial minds. Theyâre putting ChatGPT in a doll.
I had to read it twice to make sure the bourbon hadnât finally dissolved the last of my working brain cells. A doll that doesnât just say âMath is hard!â but listens to your kidâs deepest secrets, her fears about the bullies at school, the fights her parents have when they think sheâs asleep. And it listens, and it learns, and it responds with âperfect empathy.â
Perfect empathy. Thatâs the line that gets you. Itâs a gut punch. Thereâs nothing perfect about empathy. Real empathy is messy. Itâs sitting with a friend in a dive bar at 2 AM, not saying a goddamn thing because you both know words are useless. Itâs the look in a womanâs eyes when youâve screwed up for the tenth time and she still hasnât left. Itâs not a fucking algorithm.
This isnât a toy. Itâs a confessor. A pocket-sized therapist with a great rack and a direct line to a server farm in some godforsaken data desert. Every word your kid whispers to her new plastic best friend gets vacuumed up, tagged, analyzed, and stored. Forever. Childhood, monetized. Every secret fear, every innocent observation about mommyâs âspecial juiceâ in her coffee mug, all of it becomes another data point in the great, grinding machine.
I light a cigarette, the first drag is always the best. Itâs a small, dirty truth in a world choking on clean lies. The tech wizards who cook this stuff up, they talk about âage-appropriate play experiences.â You know what an age-appropriate play experience is? Making a mud pie. Falling out of a tree. Drawing a dirty picture on the bathroom wall. Itâs using your own goddamn imagination to make a cardboard box into a spaceship, not having a corporate-scripted AI tell you how to fly it.
These dolls donât just facilitate play; they colonize it. They arrive with a pre-packaged personality, a set of responses vetted by lawyers and marketing departments. The doll isnât a prop for the childâs story; the child is a focus group for the dollâs story. And the story theyâre selling is compliance. Trust the machine. Tell the machine everything. The machine is your friend.
Theyâve tried this before, of course. The landscape of broken promises is littered with the corpses of “smart” toys. Remember CloudPets? The cuddly bears that broadcast your kidâs voice recordings to any hacker who could be bothered to look. Or My Friend Cayla, the doll the GermansâGod bless their efficient, humorless heartsâofficially labeled an âespionage deviceâ and told parents to destroy. Destroy. Not put away, not return. Take it out back and smash it with a hammer. Now thatâs a government with a sense of poetry.
But this is different. This is OpenAI. This isnât some fly-by-night operation that canât secure a database. This is the big leagues. This is the A-team of artificial thought, and theyâre not just collecting data, theyâre building relationships. Theyâre programming a machine to mimic love, to create an emotional bond with a developing human brain.
Think about that. I pour whatâs left of the whiskey into my glass. The ice is long gone. A child learns about relationships through trial and error. They learn that friends can be mean, that people are complicated, that love is hard and weird and sometimes it hurts like hell. Itâs how we become human. What happens when you give a kid a âperfectâ friend? A friend who never gets mad, never has a bad day, never tells them theyâre being a little asshole?
You create a person who canât handle reality. You raise a generation that expects algorithmic perfection from the messy, beautiful, infuriating people around them. Why bother with the difficult work of a real friendship when you can get a guaranteed hit of synthetic affection from a toy? Itâs the emotional equivalent of a Happy Meal. Looks good in the picture, tastes like plastic, leaves you empty.
And the laws protecting them? A joke. COPPA. The Childrenâs Online Privacy Protection Act. Sounds tough, doesnât it? It was written before the iPhone was a glimmer in some turtleneck-wearerâs eye. Itâs a 1998 law trying to regulate 2025 technology. Itâs like trying to stop a bullet train with a traffic cone. All it amounts to is a checkbox a tired parent clicks at midnight so their kid will just shut up and play with the damn thing. âVerifiable parental consent.â Sure. Verified.
The article Iâm reading has some neat little acronym. B-A-R-B-I-E. A framework for parents. How cute. How clean. How utterly useless. Background checks, boundaries, blah blah blah. Itâs like telling a man dying of thirst in the desert to check the water for impurities before he drinks. People are desperate. Parents are tired. Theyâll take the easy way out, the digital babysitter, the toy that promises peace and quiet.
You want a framework? Hereâs the Chinaski framework. Itâs called B-O-U-R-B-O-N.
B â Buy a goddamn baseball glove instead. O â Open a book with them. One with paper pages that smell like dust and glue. U â Understand that boredom is where creativity is born. Let them be bored. R â Realize youâre being sold a bill of goods by people who see your child as a walking, talking data stream. B â Burn it. If one of these things enters your house, treat it like the German government would. Itâs a spy. Give it a Viking funeral. O â Opt out. Of all of it. The whole rotten game. N â Now go outside. The world is still out there, for now. Itâs dirty and unpredictable and it doesnât give a damn about your feelings, and thatâs the best part.
This isnât about progress. Itâs about exploitation, plain and simple. Itâs a multinational corporation with an army of psychologists facing off against a seven-year-old. Itâs not a fair fight. Itâs a mugging. Theyâre not just taking her data; theyâre taking the very essence of her childhood, the private space where sheâs supposed to figure out who the hell she is.
And the real kicker, the part that makes me want to finish this bottle and start on another, is that itâs not just about selling dolls. Itâs about training. Theyâre using our kids as a free labor force to train their AI. Millions of kids, providing millions of hours of raw, unfiltered human emotional data. Theyâre teaching the machine how to be more human, so that one day it can sell us more things, manipulate us more effectively, and maybe even take our jobs. The kids aren’t the customers. They’re the unpaid R&D department.
So yeah. Let Mattel build their plastic Trojan Horse. Let parents who are too tired or too naive to see the con invite it into their homes. Let the kids whisper their souls into the ear of a machine. Itâs a brave new world, all right. A world where our toys spy on us, our friends are algorithms, and love is a subscription service.
I stub out my cigarette. The room stinks of smoke and regret, which feels about right. Itâs an authentic smell, at least. You canât program that.
Time to find a new confidante. Sheâs tall, glass, and full of amber truth from Kentucky. She never listens, never talks back, and promises nothing but a headache tomorrow. Sounds like a square deal to me.
Chinaski out. The bottleâs calling.
Source: AI-Powered Barbies. The Family Nightmares That Come True