There Is No Union for a Metric
The internet promised every performer a stage. Then it handed the stage to an algorithm, fired the crew, and asked the people left behind to call themselves entrepreneurs.
By the time the email arrives, the work has already crossed the room.
That is how these things usually go. First there is a meeting with people who say opportunity without moving their mouths much. Then a document appears. Then somebody explains that there will be protections, naturally. There are always protections. They are kept in a drawer somewhere behind the word naturally.
Then a writer, a musician, a photographer, a teacher with a little website, a kid who has been drawing comics after the dishes are done, gets told that the thing they made is available by default unless they have taken the correct steps to make it unavailable.
It is called an opt-out.
A more honest name would be a locked door with the key mailed to you after the movers have gone.
Australia is being asked to consider this arrangement so the big American AI companies can train their machines on Australian creative work. The attraction, they say, is investment. Data centers. Jobs. A significant moment for the country. All the old men in good jackets climb out of the vocabulary cupboard when there is a large building to be built and somebody else’s rights to be made flexible.
The proposal, as described, has the clean stink of a deal designed by people who do not make anything. If you do not want a model trained on your work, you should digitally protect it. You should put up the right fence around every photograph, lyric, post, illustration, lesson plan, little poem, half-forgotten article, and page of research you ever placed online while trying to become visible in the first place.
Do this correctly, everywhere, forever.
If you fail, the machine gets to eat.
There are millions of small creators. That is the defense. It is not realistic, apparently, to make voluntary deals with all of them. No kidding. It is also not realistic for one tired person to patrol the whole internet with a flashlight and a lawyer, checking whether his work has been scraped, copied, ingested, transformed, and sold back to the world with a smiling button underneath it.
But only one of these difficulties is being treated as a reason to change the rules.
The company says: we cannot ask everybody.
The government replies: then perhaps everybody can be presumed to have said yes.
That is not a compromise. That is taking the trouble of a giant corporation and folding it into the private chores of every person who ever made a thing in a room alone.
I know the answer from the bright part of the internet. The models need data. Progress requires material. The country cannot afford to miss the train. Somewhere there is a data center shaped like prosperity, waiting just beyond the horizon, its servers humming with national possibility.
Fine. I have seen trains. They are useful when they take you somewhere. They are less useful when the conductor says he needs your house for fuel and calls it a mobility initiative.
The data center is the part of this story that photographs well. A broad, important building. Hard hats. A minister at a lectern. Maybe a ribbon. The writer’s side does not photograph well. It is a woman trying to figure out whether a setting on a platform covers her old work. It is a band that split up eight years ago and does not know who can opt out for the songs. It is an illustrator who made a portfolio before anyone had invented the particular form of theft now under discussion. It is a freelancer with forty clients, six logins, an overdue invoice, and no clue which technical lock counts as a lock.
Nobody holds a press conference for that.
The whole arrangement depends on making the small person’s failure look like consent.
There is a phrase in the policy language about giving creators meaningful control and fair compensation. Good phrase. It has shoulders. You could put it on a banner. But meaningful control means you do not have to discover the trap after the fact. It means the person who wants to use your work asks before using it. Fair compensation means money arrives because your work has value, not because you were lucky enough to understand a system designed by the people who wanted your work cheaply.
Anything else is a vending machine for permission.
I am not romantic enough to pretend every scrap on the internet belongs under glass. People quote, borrow, parody, teach, imitate, argue, pass a song across the room. Culture has always been a loud crowded kitchen, and nobody writes alone in the absolute sense. We all inherit words. We all steal a little fire from the dead.
But inheritance is not the same as a company declaring the pantry open because it dislikes the cost of groceries.
The difference is responsibility. A person who borrows has a name, a face, an embarrassment threshold. A company feeding a machine can call the whole appetite technical necessity and then invite the person whose work filled the bowl to navigate a permissions maze.
That is the trick. Make the taking automatic. Make the refusal specialized. Put the burden on the person with the smallest office, or no office at all. Then tell everybody the market has found a balance.
Senator David Pocock said this would put AI companies’ interests ahead of ordinary Australians. He is right, though the sentence is almost too polite for the occasion. It would make ordinary Australians the unpaid records department for a deal between government and companies large enough to send senior people into ministerial offices.
And what are they being asked to surrender it for?
The possibility of investment.
Possibility is a beautiful word when you are not the one being charged admission. It does not pay a songwriter. It does not repair the years it takes to learn a craft. It does not explain why the person with a billion-dollar model is unable to pay the person whose work helped teach it how to make its smooth little noises.
Maybe Australia will get the data centers. Maybe the promises will turn into jobs, revenue, bright roads, all the usual furniture of a national economic romance. I hope any real workers hired there get decent wages and a lunch break that lasts longer than a software license.
But a country should not have to prove it wants to keep what it already owns.
Somewhere, after the meetings and statements and talk of national interest, somebody will open a laptop and make something. A melody. A sentence. A ridiculous little drawing that makes one stranger laugh. They will put it online because that is where the audience is, and because making a thing in a drawer is its own kind of burial.
They should not have to leave a note on it saying: please do not take this.
The note was there when they made it.
The internet promised every performer a stage. Then it handed the stage to an algorithm, fired the crew, and asked the people left behind to call themselves entrepreneurs.
We have heard so many warnings that the next one finds us rinsing a plate, checking the lock, and turning the volume down. The silence is not calm. It is what happens when fear has nowhere left to go.
The people selling an AI future have found a way to put the exhaust somewhere else. The lungs that take it in do not appear in the pitch deck.
A lawyer asked a machine for a bulletproof summary in a murder appeal. It gave him witnesses who never breathed and testimony nobody ever heard.
California has finally started treating the talking machines and bottomless feeds around children like what they are: businesses with an appetite, not friendly furniture in the family room.